Mark your calendars for 10:00AM Saturday September 25th 2021. This day will mark the 90th year of the Old Timers’ Day Parade!

The Madera Downtown Association In partnership with the Madera Sunrise Rotary Club, assure this year’s parade will go on! Since its inception in 1931, the Old Timers’ Day Parade has only been canceled once in the early 1940’s during World War 2, and a second time in 2020 due to the COVID pandemic.

The Old Timers’ Day Parade typically features 50-70 various entries from stagecoach’s, firetrucks, bands, and several youth groups. Attendance is usually in the neighborhood of 5,000 and concludes with the Booths in the Park Event (located in Courthouse Park). The parade spans from Flume St. down to G St. along Yosemite Ave. and is distinguished as the hallmark of parades in Madera County.

Organizers shared in a statement “We are incredibly excited to bring back one of Madera’s most historic and largest public events. As we all have felt the ongoing burden of this pandemic, the community needs a reason to get out and celebrate. There simply isn’t a more fitting event than the Old Timers’ Day Parade. We are looking forward to seeing the sidewalks of Yosemite Ave. filled with smiling faces.”




The Celebration continues with Booths in the Park!

The Madera Young Professionals invites the community to the Madera County Courthouse Park on Saturday, September 25, 2021 for post parade activities with “Booths in the Park”.  There will be food vendors, art and craft vendors, information booths, and tours are available at the Courthouse Museum and Historical Jail. Come out an enjoy a whole day of fun.

For your Booths in the Park application – Click Here

Office of the Small Business Advocate Announces


CA Small Business COVID-19 Relief Grant

The additional $1.5 billion expansion, for a total of $4 billion, makes California’s small business relief program the largest in the country The funding will support small businesses and nonprofits that have struggled due to the COVID-19 pandemic

New applications will be accepted starting September 9th

California’s Office of the Small Business Advocate (CalOSBA), part of the Governor’s Office of Business and Economic Development (GO-Biz), announced today that there will be three additional rounds for the California Small Business COVID-19 Relief Grant Program following Governor Gavin Newsom signing into law the largest economic recovery package in state history.

“With three new rounds to aid equitable economic recovery, California is keeping its promise to small businesses, families and individuals to push back on the pandemic-induced financial hardships and create the environment for small businesses to come back better than before,” said Tara Lynn Gray, Director of the Office of the Small Business Advocate.

Guided by a principle of equity, the program provides a crucial financial recovery resource to traditionally underserved small businesses and nonprofits. As of today, in the first six funding rounds of the program, 180,939 small businesses and nonprofits have been awarded for a total of $2,034,395,811 in grant funding. Additional data can be found at

The additional $1.5 billion expansion, for a total of $4 billion, makes this the largest small business grant program of its kind in the country and provides grants up to $25,000 for small businesses impacted by the pandemic. The three new competitive funding rounds will be conducted by CalOSBA’s selected intermediary, Lendistry.

In accordance with the signed legislation (SB 151), there will be a closed round for existing eligible applicants who were waitlisted in previous rounds.  These applicants do not need to reapply. There will be at least one additional round for nonprofit cultural institutions. Additional information can be found at and below:

Round 7: Waitlisted applicants from certain previous rounds

Selection Window: Tuesday, August 3 through Thursday, September 16

Eligible applicants: New applications will not be accepted in this round. This is a closed round and only available to eligible applicants who were waitlisted in certain previous rounds.  Selection does not guarantee approval or an award. If you were waitlisted, you do not need to reapply. 

Eligible grant award: $5,000 to $25,000

Details: This is a closed funding round; no new applications will be accepted.

Round 8: Nonprofit cultural institutions only

Application window: Friday, August 27 through Wednesday, September 8

Eligible applicants: Only nonprofit cultural institutions of any revenue size that meet eligibility criteria found at

Eligible grant award: $5,000 – $25,000

Details: Approximately $16 million remain under the Nonprofit Cultural Institutions Program. Eligible nonprofit cultural institutions must complete a new application even if they already applied in Rounds 1, 2, 5 or 6; nonprofit cultural institutions that applied in Round 4 do not need to reapply.  Grants will only be available to nonprofit cultural institutions that did not receive funding in any previous rounds. Grants will be prioritized based on the documented percentage revenue declines based on a reporting period comparing Q2 and Q3 of 2020 versus Q2 and Q3 of 2019.

Round 9: New Applicants and Waitlisted applicants from certain previous rounds

Application window: Thursday, September 9 through Thursday, September 30

Eligible applicants: Current waitlisted applicants from certain previous rounds and new applicants that meet eligibility criteria found at

Eligible grant award: $5,000 – $25,000

Details: Applicants not selected to move forward in the review process in Rounds 1, 2, 3, 5, 6, or 7 do not need to re-apply and will be automatically moved into Round 9. New applicants need to apply at

The California Small Business COVID-19 Relief Grant Program is administered by CalOSBA through a competitive bid award to its intermediary, Lendistry, and its statewide network of community-based lenders and partners. Many of the state-supported small business centers, which prioritize the expansion of technical assistance to underserved business groups, are also available to help small businesses with the application process in multiple languages and formats.

For more information on grant requirements and eligibility, along with links to application tips and webinars, visit

Madera Downtown Association Crow Abatement Program with Integrated Avian Solutions

Click Here to see our video demo!

It’s nearly dusk in downtown Madera, but most anybody who has frequented the area in recent years would notice a big difference.

Back then, “The county courthouse was just lined with crows. There were literally hundreds, hundreds of them,” recounted Steve Copland, a downtown insurance broker and board member of the Madera Downtown Association.

Professional falconer Adam Baz prepares to send flying his trained Harris hawk, Mars, to drive crows out of the downtown area of Madera. City officials say that hawks have been effective so far in keeping thousands of crows from roosting nightly downtown.
Photos by David Castellon

That was on top of the thousands and more crows that would perch nightly along power lines, rooftops, awnings, trees and utility poles across downtown.

If the combined cawing wasn’t enough of a nuisance, city officials and business operators said what was worse was the vast amounts of poop on streets, sidewalks, storefronts, signs and cars parked around bars and other businesses open at night.

But that has changed.

Mars the Harris hawk on the job in Madera.

A couple of weeks ago, near dusk, hardly any crows could be seen, and Copland said on most nights in recent weeks few have been showing up. He credited the change to a trio of falconers and their trained hawks, who since last month have made periodic visits to downtown Madera.

On this night, falconer Adam Baz was here with his Harris hawk, Mars.

Standing in a downtown parking lot, Baz let Mars fly to various roofs and utility poles, essentially to make his presence known to any crows looking to roost for the night.

It wasn’t long before a couple of crows showed up, cawing loudly and flying in circles around Mars – though keeping a good distance away – likely trying to annoy the hawk so it might fly away.

But Mars held his perch, and it was the crows that ended up fleeing, as most crows in the area have been doing since Mars and the other trained falcons have been coming downtown.

The same has happened in downtown Hanford, since falconers with Portland-based Integrated Avian Solutions began flying hawks there on Oct. 1, 2018.

“We had immediate results,” said Michelle Brown, executive director of Main Street Hanford, a nonprofit promoting downtown businesses.

She described years of problems from crows in the thousands roosting in her downtown.

“You would not believe the mess they would leave on downtown sidewalks.”

Past methods to drive the crows away didn’t work. That included installing speakers on buildings to generate predator sounds and, years ago, actually shooting some of the birds, Brown said.

But last year, the downtown Hanford group started researching the problem and found out Portland had success alleviating its crow problem by hiring Integrated Avian Solutions, and Brown said her group partnered with the city to hire the falconry business.

And after word got out about the falconers’ success in Hanford, Madera officials contracted with the same business.

Officials in both cities are quick to note that the falcons aren’t sent out to kill the crows.

Though Mars, the hawk, probably is a bit smaller than some of the crows, he’s a predator, and the crows recognize that and don’t want to be near him, said Baz, who lives in both Woodlake and Los Angeles.

Falconry, which can include working with hawks and eagles, has been around for centuries as a method of using the trained birds to hunt. But over about the past decade the use of the raptor birds to control nuisance bird populations has grown dramatically, Baz said.

“Crows are smart,” which is why piping the sound of predators from buildings doesn’t work for long, as the birds don’t actually see a predator and ignore the noise, he said.

In fact, that intelligence is why they like to roost in groups during fall and winter in Valley downtown areas, as they tend to be well lit – allowing then to see actual predators – and cities tend to be warmer at night than rural areas, Baz said.

“Plus downtown environments tend to be predator-free environments,” he said, adding that in Hanford and Madera, To combat the crow problems, “We basically use highly specialized and trained hawks to haze and harass roosting crow and compel them to leave,” Baz explained.

By coming back with the hawks periodically, crows recognize the downtown area as the hawks’ territory and stay away.

At least that’s what’s happening so far.

“Its not that they’re pests, but they sit on all these telephone lines and poop on everything – all over our parking lot. If you have a black BMW, you’re not happy,” said Danny Brewer, general manager of the La Quinta Inn in downtown Madera, which opened in November under the new name after undergoing a top-to-bottom renovation.

“I woke up the other morning here, and there had to be a thousand crows all around my property,” before the hawks were put on the job, he said.

Since then, the difference has been tremendous, Brewer said. “I don’t think I’ve seen much [crows] in the last couple of weeks.”

But the success at hazing crows has come at a price.

In Hanford, the city and Main Street Hanford have ponied up $44,500 for falconry services from October to April, as crows migrate away to more remote areas in the other months to breed and give birth.

In Madera, the city, Madera County – which has buildings in the downtown area – the Madera Downtown Association and the city’s parking district have paid $8,500 so far for falconry services and still need $21,500 to pay for the service to continue through April.

But after April, the hawks will be needed again, starting about October, to keep the crows from inundating downtown again.

For her part, Brown already is working on that, having begun discussions with Hanford officials to possibly double the budget to see if the hawks could be flown in a wider area so that the crows, that have been roosting just outside the downtown area since the falconers arrived, could be herded away from all the city’s business districts.

“I think our goal is to fine tune it for the entire community and not just downtown Hanford. Of course that takes money.”

In Madera, the county supervisors said that besides considering whether to fund the crow hazing, they will consider whether to expand the program to include pigeons, also a nuisance, though not as big a one as the crows had been.

Baz said his company can haze pigeons to drive them from downtown, but the hawks would have to go out during daylight hours.

Copland said he’s having thoughts similar to Brown’s, as the crows driven out of downtown Madera are roosting in other areas outside the district, including a grocery story parking lot.

He said he would like to haze the birds out of all of Madera’s retail and residential areas and drive them to roost in the eucalyptus trees along Highway 99 or in orchards outside the urban areas.

Article from The Business Journal
Published On January 24, 2019 – 2:33 PM
Written By David Castellon

Mission of the Madera Downtown Association

The objectives of the Madera Downtown Association are to promote and foster improvement and modernization of the central downtown area of Madera; encourage public displays on special holidays; sponsor beautification of area; sponsor increased parking facilities in conjunction with the City of Madera; and such other public undertakings to increase the business potential to serve the people of the City of Madera.